ProdSight unifies sell-in, sell-out, distributor, field-sales, trade-promotion, and syndicated market data into one live view — then lets anyone on your team build the chart they need, define the segments that matter, and act before the month closes.
FMCG manufacturers sit on more data than ever — POS feeds, distributor sell-in and sell-out, field-rep activity, promotion calendars, syndicated panels from the major agencies. Yet the questions that decide the quarter still take days to answer, because the data lives in disconnected systems and every new cut requires a ticket to the BI team.
By the time the report lands, the promotion is over, the launch has stalled, or the stock has already expired on the shelf. ProdSight closes that gap.
Promotions routinely consume a fifth of gross revenue, yet most teams still judge them on gut feel. ProdSight measures incremental lift against a true pre-promotion baseline at the store level and reports ROI per event — so you fund what works and cut what doesn't.
When sell-through happens through distributors and reps, visibility ends at the warehouse door. ProdSight scores every territory, distributor, and rep on coverage, compliance, productivity, sell-in versus sell-out, and overdue receivables.
The majority of new SKUs underperform, and teams often discover it too late to react. ProdSight tracks each launch cohort from day one and separates genuine category growth from cannibalization of your existing lines.
Stock-outs cost sales; aging and expiring stock costs margin. ProdSight surfaces stock by node, aging buckets, days of cover, and expiry risk — turning inventory from a monthly write-off surprise into a daily decision.
Internal shipments tell you what you sold, not whether you're winning share. ProdSight puts your own book of business side by side with syndicated agency reads, so share and category trends are a glance, not a quarterly project.
A Tableau-style canvas for building exactly the chart you need. Drag dimensions and measures onto Columns, Rows, Filters, and Measure shelves, pick a visualization, and the canvas re-renders instantly against your live data. No SQL, no BI backlog, no waiting.
Turn saved charts into named, reusable dashboards. Arrange tiles on a canvas, set the reporting period, save the layout, and share it with colleagues — so the report you built once becomes the report your team checks every morning.
ProdSight's rule engine. Define a segment once — combining static attributes (category, brand, product features) with historical-metric conditions like brands where revenue over the last 30 days exceeds a threshold, joined by AND/OR logic. Save it and reuse it everywhere as a living filter. The definition stays the same; the membership updates as the data moves.
Faster decisions on promotion spend, distributor management, launches, and inventory. Less time assembling reports, more time acting on them — and a team that no longer waits in line for answers.
